Marine Rescue New South Wales
Marine Rescue NSW is part of the lifeblood of the state.
It was established in July 2009 and was made up of the amalgamation of three former rescue organisations: the Australian Volunteer Coast Guard Association, Royal Volunteer Coastal Patrol & The NSW Volunteer Rescue Association Marine Fleet.
Being an independent not-for-profit organisation, Marine Rescue NSW receives support from the NSW Government and the Boating Community of NSW.
Marine Rescue NSW has more than 3,500 volunteers in 48 strategically located units on the NSW coastline and inland.
Seahawk LOG ON, LOG OFF APP
Challenge
Marine Rescue NSW tasked Sublime Australia to redesign and build their existing vessel tracking system with a mobile version that incorporated a Membership System designed to assist their bases across NSW to effectively track all NSW recreational vessel details, movements, membership and member payments.
Solution
Working with Marine Rescue NSW, Sublime Australia is developing a Mobile Application for iOS and Android that allows boating and fishing members to log on and register their activity via their mobile phone. Previously, members could only register by radio. Many watercraft and fishermen across NSW do not have a radio and as such could not be effectively tracked or helped by MRNSW in an emergency situation. Until now.
Result
Now in a 'test & learn' environment, MRNSW Mobile App 'Seahawk 2.0' has over 48,000 downloads and accounts for almost a third of member registration daily across NSW. Seahawk 2.0 is yet to be formally launched or marketed to the boating, fishing and marine leisure communities of NSW and/or nationwide. Watch this space!
Sunstop
Challenge
As a Not-For-Profit first-responder to marine and general emergencies in NSW and powered by Volunteers, MRNSW saves thousands of lives every year at no cost to those that they assist. MRNSW approached Sublime Australia to find an effective way to raise much-needed funds to continue their crucial work.
Solution
Sublime developed a campaign for a MRNSW branded sunscreen, where profits could be donated directly to fundraising.
In the true spirit of BA business networking, we approached our client and BA member UAS Pharma who had a high-quality, Australian-made sunscreen designed for Australian conditions. UAS embraced the idea, and our team is developing the concept, brand, packaging and collateral in support of a 2021 spring-time launch across NSW & beyond.
Result
The MRNSW "SunStop" Sunscreen product launch and roll out is being steered by the Sublime Team and interest in ranging the line has already been expressed by METCASH and Woolworths's supermarkets here in Australia.
VHF Radio Campaign
Challenge
VHF Radio technology is the safest and most reliable way to communicate during emergencies on or near the water. However, there was little public awareness, especially as people naturally assume mobile phones will do the job in most cases. The rampant bush fires of early 2020 were threatening lives across NSW and MRNSW needed a way to educate the public that mobile phones were not a reliable option in an emergency - and without delay.
Solution
Sublime developed an integrated social media campaign which featured a VHF Radio giveaway competition – a first for MRNSW. The goal of the "Help Us Help You" campaign was to educate the public about safety in emergency situations and engage them with a relevant proposition designed to 'get the public on board'.
Result
The MRNSW " Help Us Help You" VHF Radio campaign was a huge success, with 65 VHS radios won and over 13,000 entries submitted across NSW. The former came as a complete surprise to MRNSW who were expecting no more than 100 entries. True!
The 2021 MRNSW Spring/Summer safety campaign is currently being developed by the Sublime team.
