Good Meal Co.
The Good Meal Co creates tasty, healthy ADA approved frozen meals that can be purchased directly or through major retailers.
As an NDIS meal provider, The Good Meal Co works closely with aged care and retirement villages to provide nutritious home delivered meals, prepared for the elderly demographic.
Covid Campaign 2020
The Good Meal Company came to us looking for an effective way to raise brand awareness, audience trust and sales for B2B and B2C markets amidst the current health climate. There is a huge demand for these ready-made and portion-controlled meals, but the awareness of the product was low.
The solution was to expand GMC's visibility and reach across social platforms using social media content, an interactive eBook and videos explaining how cost-effective and easy the product was. The goal was to generating clicks to the site which would lead to higher awareness and conversions.
In the space of only a few weeks, GMC have been able to generate 94 leads. Orders have increased by 50% resulting in a 207.91% sales value increase. In addition, there have been all new B2B leads since March from brands including Meditech Staffing, Blue Care, Assured Home Care, Home, Heart and Healthcare and Connect4u.
Facebook as also experienced significant organic growth, with a follower increase of 54.5%.
Aged Care Toolkit
An NDIS qualified meal provider, GMC offers ideal meal products that are perfect for the elderly demographic. However, awareness of the brand was low in the Aged Care Sector.
We created an interactive eBook and video to send procurement managers which described the service, the food quality, how easy the meals are to store and cook, and how cost-effective they are for Aged Care facilities.
After just one week, there was an unprecedented level of orders made from the sector, with over 100 sign ups from Anglicare alone. This equated to around 570,000 sales in the first week.
GMC is already organising a follow up campaign with us for 2021 as the product rolls out across the sector.
